Friday, October 29, 2010

A Closer Look At MOMCOM's DNA - 2

Ingredients come from China Oil Fields
In the first post of this series, A Closer Look At MOMCOM's DNA, we took a look at the reach of the tentacles of MOMCOM.

The "O" in MOMCOM, (oil, gas, coal), has an incredible reach, from plastics & pharmaceuticals to the ingredients of Twinkies. Remember the infamous "Twinkie Defense"?

In that case a man killed the Mayor of San Francisco, was charged with murder, then the media said Twinkies were somehow involved since he had changed his diet from health food to junk food:
"Twinkie defense" is a derisive label for an improbable legal defense. It is not an actual legal defense in jurisprudence, but a catchall term coined by reporters during their coverage of the trial of defendant Dan White for the murders of San Francisco city supervisor Harvey Milk and mayor George Moscone. White's defense was that he suffered diminished capacity as a result of his depression. His change in diet from health food to Twinkies and other sugary food was said to be a symptom of depression. The media misinterpreted this defense as a claim that sugary food was itself responsible for White's criminal behavior. White was convicted of voluntary manslaughter.
(Wikipedia, emphasis added). MOMCOM had a twofer in that case because an "M" in MOMCOM represents the media which is always there to "misinterpret" or worse, while the ingredients in whole or part of the Twinkies came from the "O" side of the MOMCOM personality.

Since we are focusing on the "O" in MOMCOM in this post, lets look at the ingredients of the Twinkie.

We can reveal some of what the MOMCOM empire is feeding the citizenry, what is in the bottle, and what is not:
Twinkies and their rocky ingredients were the subject of a 2007 book by Steve Ettlinger called “Twinkie, Deconstructed.” For research, Ettlinger interviewed bakers and even traveled below the Earth to see where Twinkie ingredients were mined. The dessert cakes contain sorbic acid, which is derived from natural gas. Some ingredients were found to come from the oil fields of China. Others came from phosphate mines in Idaho. So-called vitamins in the dessert come from petroleum.
(Twinkies, emphasis added). Believe it or not, there is Twinkie material around, over, under, beside, and in us, as shown by a partial list of 6000 things made with "the blood of MOMCOM", hydrocarbons (oil):
Solvents, Diesel fuel, Motor Oil, Bearing Grease, Ink, Floor Wax, Ballpoint Pens, Football Cleats, Upholstery, Sweaters, Boats, Insecticides, Bicycle Tires, Sports Car Bodies, Nail Polish, Fishing lures, Dresses, Tires, Golf Bags, Perfumes, Cassettes, Dishwasher parts, Tool Boxes, Shoe Polish, Motorcycle Helmet, Caulking, Petroleum Jelly, Transparent Tape, CD Player, Faucet Washers, Antiseptics, Clothesline, Curtains, Food Preservatives, Basketballs, Soap, Vitamin Capsules, Antihistamines, Purses, Shoes, Dashboards, Cortisone, Deodorant,
MOMCOM 1% Feeds The 99%
Footballs, Putty, Dyes, Panty Hose, Refrigerant, Percolators, Life Jackets, Rubbing Alcohol, Linings, Skis, TV Cabinets, Shag Rugs, Electrician's Tape, Tool Racks, Car Battery Cases, Epoxy, Paint, Mops, Slacks, Insect Repellent, Oil Filters, Umbrellas, Yarn, Fertilizers, Hair Coloring, Roofing, Toilet Seats, Fishing Rods, Lipstick, Denture Adhesive, Linoleum, Ice Cube Trays, Synthetic Rubber, Speakers, Plastic Wood, Electric Blankets, Glycerin, Tennis Rackets, Rubber Cement, Fishing Boots, Dice, Nylon Rope, Candles, Trash Bags, House Paint, Water Pipes, Hand Lotion, Roller Skates, Surf Boards, Shampoo, Wheels, Paint Rollers, Shower Curtains, Guitar Strings, Luggage, Aspirin, Safety Glasses, Antifreeze, Football Helmets, Awnings, Eyeglasses, Clothes, Toothbrushes, Ice Chests, Footballs, Combs, CD's & DVD's, Paint Brushes, Detergents, Vaporizers, Balloons, Sun Glasses, Tents, Heart Valves, Crayons, Parachutes, Telephones, Enamel, Pillows, Dishes, Cameras, Anesthetics, Artificial Turf, Artificial limbs, Bandages, Dentures, Model Cars, Folding Doors, Hair Curlers, Cold cream, Movie film, Soft Contact lenses, Drinking Cups, Fan Belts, Car Enamel, Shaving Cream, Ammonia, Refrigerators, Golf Balls, Toothpaste, Gasoline
(Products From Petroleum, emphasis added). Highlighted items are things you put in you or on you, but a close look at the items that are not highlighted will tell you MOMCOM is quite "next to you".

The "toothpaste" caught my eye, because it is the symbolic item used by some scholars & educators to point out to you that even government is handled and constructed like a Twinkie:
One of the most important comments on deceit, I think, was made by Adam Smith. He pointed out that a major goal of business is to deceive and oppress the public.

And one of the striking features of the modern period is the institutionalization of that process, so that we now have huge industries deceiving the public — and they're very conscious about it, the public relations industry. Interestingly, this developed in the freest countries—in Britain and the US—roughly around time of WWI, when it was recognized that enough freedom had been won that people could no longer be controlled by force. So modes of deception and manipulation had to be developed in order to keep them under control.

And by now these are huge industries. They not only dominate marketing of commodities, but they also control the political system. As anyone who watches a US election knows, it's marketing. It's the same techniques that are used to market toothpaste.
(Noam Chomsky, emphasis added). In this election cycle MOMCOM has been busy "selling the toothpaste" while lots of politicians have been using the Twinkie defense, the Twinkie Offense, and the Twinkie induced self deception [they hid that page so use the Wayback Machine version here].

It is enough to drive a civilization nuts.

One might say Twinkiedom is a product of the Amygdala in some degree.

So eat good food liberally, without fear.

The next post in this series is here.

1 comment:

  1. There is a chef who explains the link between Twinkies and our lizard brains.

    Chef Keem

    ReplyDelete