I guess they are saying that our minds have an automatic transmission, or that it is substantially "computer" controlled.
That seems, in some ways, to be scary, especially since many of our beliefs are subconsciously controlled if that is true.
For instance, you probably do not know that the "liberal media" meme originated with campaign advisers of Richard Nixon:
After the Goldwater defeat of 1964, conservatism was a dirty word and most Americans wanted to be liberals, especially working people, who were highly unionized. Lee Atwater and colleagues, working for the 1968 Nixon campaign, had a problem: How to get a significant number of working people to become conservative enough to vote for Nixon.(Huffington Post, emphasis added). They decided to start a nuanced slander of the notion of "liberal" so as to cut it down to the lowly spot "conservative" had fallen to.
The goal was first to put "liberal" and "conservative" on an even footing by putting down the notion of "liberal":
They intuited what I have since called "biconceptualism" (see The Political Mind) -- the fact that many Americans have both conservative and progressive views, but in different contexts and on different issues. Mutual inhibition in brain circuitry means the strengthening of one weakens the other. They found a way to both strengthen conservative views and weaken liberal views, creating a conservative populism. Here's how they did it.(Id, emphasis added). It was pure propaganda, but it was based on a cunningly powerful understanding of real human reason.
They realized that by the late 60's many working people were disturbed by the anti-war demonstrations; so Nixon ran on anti-communism. They noticed that many working men were upset by radical feminists. So they pushed traditional family values. And they realized that, after the civil rights legislation, many working men, especially in the South, were threatened by blacks. So they ran Nixon on law and order. At the same time, they created the concept of "the liberal elite" -- the tax and spend liberals, the liberal media, the Hollywood liberals, the limousine liberals, and so on. They created language for all these ideas and have been repeating it ever since.
Real human reason is always composed of emotion in part.
Real human reason is not fully liberal nor fully conservative.
Your emotions and how your mind is framed are subjects that are studied furiously so that you can be manipulated more effectively.
Who would have "thunk it" ... Nixon political operatives created the powerful false notion of the liberal media, and far too many Americans still believe that falsehood to this very day.